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HELLO HUBERT
is an independent design practice which crosses branding, editorial, web and product designs into art direction.
March & Muse:
Capsule Collection
PRODUCT DESIGN
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Third collection of shoe designs for a contemporary footwear brand.
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The collection reinterprets the classic bow. It was inspired by childhood memories of playing dress ups with mothers and sisters when they tied the most exaggerated bow on our dresses or tied our favorite silk bow while doing our hair.
The design aims to share these memories through a family-inspired lookbook of warm and candid points in time between mothers, daughters and sisters.








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